Baton Roux

Food photography image of Jambalaya for Baton Roux, an authentic Louisiana style food truck restaurant in Tampa Florida taken by Paul Henry of PSCO Studios

Baton Roux | Tampa, FL

Objective

Capture food photography that displays client’s attention to detail in every dish made. Staging the shoot to express authentic cajun roots. Our goals was to make the subject item (the food) the center of attention but delightfully overwhelm the viewer with pops of color and culture.

Approach

The client requested a festive feel mixed with the clean professional finish which we are known for. Our approach was to bring the Mardi Gras culture and spread it throughout the deliverables. We worked closely with the client to incorporate authentic Baton Rouge memorabilia in each image while allowing the food to jump off of the image.

Outcome

Consistency in branding, increase in sales, positive customer reviews and feedback.

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