Baton Roux
Baton Roux | Tampa, FL
Objective
Capture food photography that displays client’s attention to detail in every dish made. Staging the shoot to express authentic cajun roots. Our goals was to make the subject item (the food) the center of attention but delightfully overwhelm the viewer with pops of color and culture.
Approach
The client requested a festive feel mixed with the clean professional finish which we are known for. Our approach was to bring the Mardi Gras culture and spread it throughout the deliverables. We worked closely with the client to incorporate authentic Baton Rouge memorabilia in each image while allowing the food to jump off of the image.
Outcome
Consistency in branding, increase in sales, positive customer reviews and feedback.
![Food photography image of Cajun Seafood Gumbo for Baton Roux, an authentic Louisiana style food truck restaurant in Tampa Florida taken by Paul Henry of PSCO Studios](https://images.squarespace-cdn.com/content/v1/604cb0026c8eba3fe76e9ab0/87890666-07c4-4da9-8376-58046561c67f/PSCO_gumbo-628-794_websize.jpg)
![Food photography image of bread pudding for Baton Roux, an authentic Louisiana style food truck restaurant in Tampa Florida taken by Paul Henry of PSCO Studios](https://images.squarespace-cdn.com/content/v1/604cb0026c8eba3fe76e9ab0/0d97892b-75b8-4971-adfd-de0b129418e2/PSCO_batonroux-1_websize.jpg)
![Food photography image of Cajun Blackened Shrimp Poboy for Baton Roux, an authentic Louisiana style food truck restaurant in Tampa Florida taken by Paul Henry of PSCO Studios](https://images.squarespace-cdn.com/content/v1/604cb0026c8eba3fe76e9ab0/8ee4945a-d6f6-457d-96f8-a6d0cca2fbe9/PSCO_batonroux-5_websize.jpg)
![Food photography image of Beignets for Baton Roux, an authentic Louisiana style food truck restaurant in Tampa Florida taken by Paul Henry of PSCO Studios](https://images.squarespace-cdn.com/content/v1/604cb0026c8eba3fe76e9ab0/f5737cd5-e11a-4641-b89a-f1a19954adc4/PSCO_batonroux-4_websize.jpg)
![Food photography image of Cinnamon powered Beignets for Baton Roux, an authentic Louisiana style food truck restaurant in Tampa Florida taken by Paul Henry of PSCO Studios](https://images.squarespace-cdn.com/content/v1/604cb0026c8eba3fe76e9ab0/2cfaf0d9-db86-4c0d-8a42-73ff3bc426bd/PSCO_batonroux-346_websize.jpg)
![Food photography image of Crawfish Etouffee for Baton Roux, an authentic Louisiana style food truck restaurant in Tampa Florida taken by Paul Henry of PSCO Studios](https://images.squarespace-cdn.com/content/v1/604cb0026c8eba3fe76e9ab0/d7db9ace-469e-46ea-b206-612f49dbd952/PSCO_batonroux-419_websize.jpg)