Bacardi Women In Leadership

The Bacardi Women In Leadership Initiative was founded with the mission of unleashing the potential of current and future female leaders at Bacardi to drive sustainable top and bottom line business growth. The Women in Leadership program positions Bacardi as an employer of choice for talented women and helps establish stronger career paths toward senior leadership.

Objective

The client expressed the need to create consistently high-quality content that can be displayed via print and digitally to market and boost conference attendance as well as showcase their mission and vision. The images desired needed to show diversity and inclusivity. The client also wanted to display how their brand shows up at events.

Approach

Together with the planning committee, agency, and event planners we set out to grasp the why behind the client’s message. From there we discussed key content to be displayed and the different ways we could execute the vision. Our approach was to capture VIP moments, the attendee experiences, candid moments of speakers and guests.

Outcome

Increased social media engagement, a doubling of conference attendance, expansion of conference nationally and internationally.

ASHLEY FEINSTEIN GERSTLEY at the Bacardi Women in Leadership Summit taken by Paul Henry of PSCO Studios at the Fort Lauderdale Florida Marriott Harbor Beach Resort & Spa
Image of the Bacardi Women in Leadership Summit set taken by Paul Henry of PSCO Studios at the Fort Lauderdale Florida Marriott Harbor Beach Resort & Spa
Image of a Olympic Gold Medalist Jordyn Wieber at the Bacardi Women in Leadership Summit taken by Paul Henry of PSCO Studios iat the Fort Lauderdale Florida Marriott Harbor Beach Resort & Spa
Image of a group women at the Bacardi Women in Leadership Summit taken by Paul Henry of PSCO Studios at the Fort Lauderdale Florida Marriott Harbor Beach Resort & Spa
Image of a woman smiling at the Bacardi Women in Leadership Summit taken by Paul Henry of PSCO Studios at the Fort Lauderdale Florida Marriott Harbor Beach Resort & Spa
Image of a man and women on a panel at the Bacardi Women in Leadership Summit taken by Paul Henry of PSCO Studios at the Fort Lauderdale Florida Marriott Harbor Beach Resort & Spa
Image of a man and women at the Bacardi Women in Leadership Summit taken by Paul Henry of PSCO Studios at the Fort Lauderdale Florida Marriott Harbor Beach Resort & Spa
Image of a two women smiling at the Bacardi Women in Leadership Summit taken by Paul Henry of PSCO Studios at the Fort Lauderdale Florida Marriott Harbor Beach Resort & Spa
Image of the Bacardi Women in Leadership Summit taken by Paul Henry of PSCO Studios at the Fort Lauderdale Florida Marriott Harbor Beach Resort & Spa
Image of a men and women smiling at the Bacardi Women in Leadership Summit taken by Paul Henry of PSCO Studios at the Fort Lauderdale Florida Marriott Harbor Beach Resort & Spa
Image of Food and Beverage Activist Ashtin Berry at the Bacardi Women in Leadership Summit taken by Paul Henry of PSCO Studios at the Fort Lauderdale Florida Marriott Harbor Beach Resort & Spa
Image of a group women at the Bacardi Women in Leadership Summit taken by Paul Henry of PSCO Studios at the Fort Lauderdale Florida Marriott Harbor Beach Resort & Spa
Image of Holistic health & wellness coach Koya Webb at the Bacardi Women in Leadership Summit taken by Paul Henry of PSCO Studios at the Fort Lauderdale Florida Marriott Harbor Beach Resort & Spa
Image of guest the Bacardi Women in Leadership Summit taken by Paul Henry of PSCO Studios at the Fort Lauderdale Florida Marriott Harbor Beach Resort & Spa
Image of bartender at the Bacardi Women in Leadership Summit taken by Paul Henry of PSCO Studios at the Fort Lauderdale Florida Marriott Harbor Beach Resort & Spa
Image of the Founder of SHE Globl Media Claudia Chan at the Bacardi Women in Leadership Summit taken by Paul Henry of PSCO Studios at the Fort Lauderdale Florida Marriott Harbor Beach Resort & Spa
Image of Boss in Heels, Author, Heather Monahan at the Bacardi Women in Leadership Summit taken by Paul Henry of PSCO Studios at the Fort Lauderdale Florida Marriott Harbor Beach Resort & Spa
Image of a President North America, Bacardi Pete Carr at the Bacardi Women in Leadership Summit taken by Paul Henry of PSCO Studios in Fort Lauderdale, Florida
Image of a group women at the Bacardi Women in Leadership Summit taken by Paul Henry of PSCO Studios at the Fort Lauderdale Florida Marriott Harbor Beach Resort & Spa
Image of guest at the Bacardi Women in Leadership Summit taken by Paul Henry of PSCO Studios at the Fort Lauderdale Florida Marriott Harbor Beach Resort & Spa
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